3 Game-Changing Ecommerce Trends in 2022

The year 2021 inspire incredible change in the ecommerce industry as a result of the effects of Covid in 2020. From improved automation to artificial intelligence to virtual and augmented reality, the pandemic caused a paradigm shift from "the normal way" of things to "the new way."

These new changes forced many ecommerce business to pivot to a new way of doing business.

A quick example is how Amazon, the world's largest online retailer, couldn't meet the one-day delivery for non-edible terms and same-day delivery for edible items it promised its Prime customers.

To fix this, Amazon introduced "Amazon Scout." This fully electric autonomous-delivery system rolls down the sidewalk at a walking pace and delivers right to customers. With a big player like this in the ecommerce business pivoting to an advanced delivery method, a chain of new trends in ecommerce will emerge.

The lasting effect of the pandemic positions the U.S. ecommerce industry to hit $1 trillion by 2022 - and below are five trends that will contribute to that.

1 - Voice search for shopping

Whether you're at home, in the office or practically anywhere, simply speaking to any of your voice-enabled gadgets makes things a whole lot easier. It's no wonder why voice-search AIs like Apple's Siri, Amazon's Alexa and Google's Assistant are tapping into it.

Current stats estimate the voice-assistant-speaker market to reach around $4 billion in 2022. With voice shoppers expected to increase by 55% and voice shopping hitting $40 billion by 2022, it's safe to assume this will be a trend.

For ecommerce-business owners, this creates an opportunity to employ voice-search-optimization strategies to rank for keywords and phrases that perfectly suit voice-search queries.

2 - Demand for personalized products

It's almost impossible to fully satisfy a customer - and having him or her sort through multiple categories doesn't exactly solve the issue.

However, personalizing the product makes a difference in customer satisfaction due to customers' exclusivity when purchasing. In exchange for this, 22% of consumers are ready to share their data.

Nike, for example, in its Lunarglide shoe edition, allows customers to create their designs and choose their preferred colors. It's the same for Enfamil, which requests due dates of babies from expecting mothers to provide personalized information throughout the pregnancy.

More brands are adopting this practice, and in 2022, most ecommerce businesses will do the same as personalization makes customers' shopping experience easier and strengthens brand loyalty.

3 - Customer-service management with chatbots

For mid-sized and large ecommerce businesses, customer service is a big part of the business. Handling customer queries is one part; solving those queries is another - and few businesses can afford to hire thousands of customer-service representatives to do that.

Meanwhile, the advancement of chatbots in the past few years simplifies the way customer service runs. Integrating chatbots into your customer service is the best move you can make now, as they perform many different tasks:

• Collecting feedback from surveys.

• Answering frequently asked questions (FAQ).

• Suggesting product recommendations.

• Informing about current sale offerings.

All of these tasks can facilitate faster, more accessible communication with thousands of customers at once, each with personalized responses according to the customer's queries.